Hello!

I’m a strategic marketer with over a decade of experience helping SMEs and purpose-led businesses turn ambition into clear, actionable marketing plans.

While strategy is my sweet spot, I’m a bit of a Swiss Army knife, equally comfortable across the full funnel, from product marketing and campaign planning to ops and data.

I’ve worked across tech, SaaS, wine & spirits, and creative industries.

I love working closely with founders & teams to turn business goals into marketing plans tailored to where the business is (and where it’s heading).

I bring a strong analytical mindset and a genuine curiosity about what drives people and products. I know what it feels like to scale and I enjoy being the person who brings structure without slowing things down. I ask a lot of questions, map the big picture, get into the detail, and make things happen!